Of her determination to keep an in-print version, “There’s a validation, a cache, that doesn’t exist in that ethereal space called the internet.” I was determined to keep the magazine on the newsstand,” Holland explains. I feared we would wither on the vine because they never had the vision for what this brand was, or what it could be.”įFN had already made the decision to close the New York publishing operations, sale or no sale, and they were moving rapidly toward that cliff with layoffs of 25 people, closing their New York office. “For me, shooting the flagship product, Penthouse Magazine, in the head was disastrous in the context of re-launching the brand. I also have a strong conviction about our ability to attract a younger demographic and grow advertising and subscription revenue. “FFN was a massive machine that didn’t understand an iconic brand. 19 at exactly 1:36 pm that the acquisition from the adult social networking and video chat company came to fruition.Īt first, Holland thought she could “take the company, clean it up and put some lipstick on it” but things wouldn’t be that easy for the entrepreneur who had no prior business background. "This move will keep Penthouse competitive in the future and will seamlessly combine our unmatched pictorial features and editorial content with our video and broadcast offerings," FriendFinder Networks CEO Jonathan Buckheit said in a statement.After the almost-three-year buyout from seller FFN (FriendFinder Networks), Holland immediately got to work with just four days to get Penthouse to print in time to make the on-sale date. But company officials say closing down the print edition to focus on digital is a strategic necessity. It's unlikely to achieve that sort of notoriety again, especially when it must compete with so many other online magazines, many of which are free. Unfortunately, the issue's centerfold was the first appearance of Traci Lords, who turned out to be 16 years old at the time, making anyone in possession of the magazine at risk of owning child pornography. It became a collectible, since it played such a key role in the scandal that followed. The issue sold 5.3 million copies - the second highest ever for a U.S. When founder/publisher Bob Guccione printed nude pictures of Vanessa Williams, the reigning Miss America at the time, people couldn't buy it fast enough. The September 1984 issue of Penthouse, in fact, is one of the most famous - and infamous - issues of any magazine ever to hit newsstands. It was cleared to exit bankruptcy court three months later. At the time, the company (whose holdings also include the AdultFriendFinder website) said it had not turned a profit since 2008. In September 2013, its publisher went bankrupt.
While recent Penthouse circulation figures are not available, the magazine has been struggling for several years. December was the last print issue that featured nude models, with Pamela Anderson being the last woman to shed her clothes for the magazine. The move comes just three months after one-time arch rival Playboy announced sweeping changes to its print magazine. No specific date to stop print publication of our flagship magazine has been set," said Ezra Shashoua, CFO of FriendFinder Networks, which owns the magazine.
" Penthouse Magazine will continue to be published in print during the transition to digital.
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Subscribers, the magazine says, will receive instructions on how to convert their accounts. As part of the move, Penthouse has shuttered its magazine division in New York, moving all operations to its Los Angeles headquarters.
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